FireBear

This shoot marked the launch of a new workwear brand, and our client’s first major campaign, which made it extra special. We brought in rain lances, wind machines, and special effects to create the dynamic atmosphere that really set this project apart.

When partnering with Tower Supplies, our goal was to showcase the workwear in a sleek, aspirational way—moving beyond the usual B2B product shoot. Aiming for businesses to not just need this gear, but want it, making their teams proud to wear it.

After some initial location research we found The Fire Service College was the perfect location. With its gritty, industrial vibe - empty warehouses, tower blocks, and even an oil rig - we had the ideal backdrop to make the high-vis ge

Drawing from the integral branding elements from Tower Supplies, we crafted a narrative that elevated the workwear from purely functional to something sleek and stylish, that tradespeople would feel proud to wear. The result was a suite of content that truly captured the power of the brand.