Touch Grass Challenge

In early 2024, Walker Agency and Ordnance Survey came to us with an exciting challenge: to inspire viewers to step away from their screens and get outside to ‘Touch Grass’. We paired three TikTok influencers with three OS champions for a race to the finish line.

Our mission was to deliver this with a fast turnaround, managing every aspect of the technical production. Over the next few weeks, our pre-production team, led by Rosie Portal and our Location Manager Tobie, crafted a plan. We designed a series of outdoor challenges and routes across the South Downs for the influencers Walker Agency had secured, including obstacle courses, hiking, mountain biking, and rafting, all culminating in a thrilling sprint finish race. With £10k up for grabs for their chosen charities, each team faced challenges testing their navigation skills, teamwork, and creativity. The results were hilarious, capturing both triumphs and inevitable mishaps.

The strategy paired the influencers with three seasoned OS champions—outdoor professionals who pushed them to their limits in the most entertaining ways. This ambitious project required our agile production method. We divided the in-house Thin Reel crew into four units: three to follow each team through their challenges and one dedicated aerial unit to capture stunning shots of the South Downs. No aspect of time or budget was wasted to bring this campaign to life.

This in-house approach allowed us to move quickly, pulling together the production in just a few months. We delivered 20 assets, ranging from high-energy 20-second reels to full 15-minute episodes, just five weeks after production wrapped. Ready to be distributed across Ordnance Surveys various channels and backed by a paid media campaign to draw a whole new audience to the brand.